Most customers need more than one interaction with a business before they feel comfortable buying anything. While the first point of contact is crucial for capturing attention and generating interest, you need to commit to nurturing your leads if you want them to...

Virtually all U.S. consumers and business buyers use email frequently. And therein lies the opportunity and the problem for B2C and B2B email marketing. On the plus side, widespread use means your emails are potentially sure to be viewed. But on the minus side, since...

Customer loyalty is the key to successfully promoting a company, attracting new customers, and strengthening a positive brand image. It’s that emotional connection with the audience that needs to be established and “fed” regularly. It takes a lot of work to win...

Email marketing is one of the most exceptional ways of driving traffic and boosting sales. For every $1 spent on email campaigns, you can expect an average return of $42. However, poorly designed emails damage the brand reputations and send pitches straight to the...

B2B lead generation used to be relatively straightforward before the advent of COVID-19, but since then, the sales and marketing processes have been adversely disrupted. Things are never going to be the same again, so businesses have to think outside of the box and...