Most customers need more than one interaction with a business before they feel comfortable buying anything. While the first point of contact is crucial for capturing attention and generating interest, you need to commit to nurturing your leads if you want them to...

B2B lead generation used to be relatively straightforward before the advent of COVID-19, but since then, the sales and marketing processes have been adversely disrupted. Things are never going to be the same again, so businesses have to think outside of the box and...

Insurance CRM software and policy management software are the duo you didn’t know you needed. You can read all the articles you want on what’s the best insurance policy management software, and I’m not arguing that you don’t need one. However,...

Use this guide to help you choose the best lead management software for your business.   So, you’ve reached the point where you have a lot of leads, but you’re having trouble keeping up with them. (Surprise: you need the best lead management software...

Here’s How to Strike Gold at the End of the Lead Organization Rainbow.  The first quarter of the year is coming to a close, which means it’s a good time to evaluate the profitability of your marketing additions from the start of the year. For many insurance agents,...

How to Use Mobile Sales Software to Your Advantage This decade has seen major technological advancements: everything from smart home devices to drones. However, no piece of technology has become more widely used and advanced than the smartphone. As of 2016, there were...