Customer loyalty is the key to successfully promoting a company, attracting new customers, and strengthening a positive brand image. It’s that emotional connection with the audience that needs to be established and “fed” regularly. It takes a lot of work to win...

B2B lead generation used to be relatively straightforward before the advent of COVID-19, but since then, the sales and marketing processes have been adversely disrupted. Things are never going to be the same again, so businesses have to think outside of the box and...

The life of an insurance agent can be busy and challenging.  These tips can help. It has been said before that selling insurance is unlike selling anything else.  That can place a lot of pressure on insurance agents to sell and meet their sales targets. However, this...

When prospecting, it’s important to track the progress of leads.  This is not only important to know where you are at with an individual lead, but also provides insight into your sales process as a whole and can even help automate and streamline your follow up....

  As any sales rep knows, a large percentage of prospects will not be ready to buy during your initial conversation.  Out of the hundreds of leads you contact, each are in a different stage of the buying process.  Some might just be browsing, or in a planning...

With the weather cooling down and August rolling into September, many families are getting their children prepared for the first day of school. As parents, you hope that your children receive all of the schooling and support they’ll need to succeed as adults. We here...