B2B lead generation used to be relatively straightforward before the advent of COVID-19, but since then, the sales and marketing processes have been adversely disrupted.

Things are never going to be the same again, so businesses have to think outside of the box and reinvent their B2B lead generation strategies to keep afloat in the post-pandemic world.

Traditionally, generating B2B leads involves conferences, roundtable meetings, or lunch meetings. In the wake of the COVID-19, these networking methods have suddenly become obsolete.

Things must eventually get back to normal, but it will be a new concept of normalcy.

So how should your business generate B2B leads in a post-pandemic world?

Social Selling

Social selling is selling through popular social media platforms.

Social media marketing is not a new concept. However, as Covid-19 led governments to implement stay-at-home policies, many people found themselves stranded at home, with nothing to do except feed on social media content.

It transformed the way we do business. To some extent, that is still the case.

The question is, how do you take advantage of it to boost your B2B leads?

Most social media platforms let you build a brand following free of charge, though you may have to pay to upgrade to better packages.

The best social media channels to try are:

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram

Through these platforms, you get to communicate with your customers and recruit new ones.

The How-To of Social Selling

If you’re wondering how to go about nurturing relationships on social media, let’s go over some of the best practices of social selling.

Generally, you gain traction by posting high-quality videos and images relevant to your industry. It would help if you also built an exciting profile that highlights your thought leadership.

You need to demonstrate to your prospective customers how you intend to solve their problems or meet their needs. The way to achieve this is by answering their queries, replying to their comments, or sharing blog posts with more details about your expertise.

You will eventually expand your base, which in turn leads to more sales.

However, that expansion will not happen overnight: it takes time to win your social media fan base’s confidence and trust. You will have to keep repeating the same thing over and over to catch their full attention.

The good news is that once they are hooked to your brand, you reap big.

If you make good use of the social selling tips above, several network opportunities will open up for future B2B leads.

Could your business use more sales revenue? Blitz can help to nurture relationships and win more customers with our easy and effective sales follow up software! Schedule a free demo with us and we’ll show you how our software can increase efficiency and improve sales at your company!

Shifting to the Local Market

The pandemic has also disrupted the chain of distribution of goods and services. Many countries have had their own versions of lockdowns and curfews that directly affect the supply chain procedures.

It means that even if your business is now able to resume the production of goods, you still have the uphill task of moving the goods to distant markets.

As many businesses start to reopen, they are cautious, preferring to move slowly, in a kind of wait-and-see mode.

Nevertheless, they search for new opportunities for their services or goods, and so should you.

It is easy to overlook the local market, but it could be your best bet under the circumstances as you test the waters. It is easy to reach out to and serve the local market; you need relatively small resources.


Shifting to Local Market

Shift your focus to local opportunities as you wait for the outside market to shake off the business limitations created by the pandemic.

First-Rate, Informative, Engaging Web Content

We can say that web content is the raw material for social media marketing or social selling. The information you give your customers online has to be written well, by experienced writers.

In the olden days of brick-and-mortar stores, businesses invested in attractive sign boards and good locations to get more buyers.

In the digital age, the gear has shifted to informative, helpful, high-quality web content to catch potential customers’ full attention.

As already said, web content works hand-in-hand with social media platforms. You create web content, and the social media channels help to broadcast it to your followers.

To generate more B2B leads in a post-pandemic world, your business should intensify web content creation to popularise its brand.

This involves not just articles for blogs, but also engaging landing pages and up-to-date product pages. These can translate into high traffic and then sales.

Virtual Meetings and Conferences

Virtual meetings existed even before the pandemic, but they moved from being an option to a necessity after it broke up. Because one-on-one meetings and events are still a matter of life and death for some people, virtual meetings are the best alternative.

You can create virtual meetings, events, or conferences to educate your customers and would-be customers about your products.

These networking opportunities can generate B2B leads in thousands if you strategize well. How you drive more and more people to the virtual event is crucial.

Some of the best platforms for virtual conferences and meetings include:

  • The demand for these has skyrocketed since Covid-19 kicked in. Get a compelling topic and start explaining to your audience how you intend to solve their problems.
  • Facebook Live. This platform has also taken the digital world by storm. It is easy to set up and use.
  • Before the pandemic, this was a little known platform, but it is now a household name and used in many business cycles thanks to the lockdown.

Explore these options and choose the one that best fits your needs.


Increase the effectiveness of your sales and marketing efforts with our easy-to-use follow up software! Blitz is reasonably priced, and is packed with the tools your real estate agency needs! Contact us to learn more!


The post-pandemic world seems likely to be shaped by an economic recession, as businesses are yet to get firmly on their feet.

Because of numerous financial constraints, you need to utilize the resources at your disposal properly.

One trick is to avoid wasting your time and limited resources on the wrong customers.

You have to formulate strategies on how to target the right customers and invest in trying to turn them into profits.

This is like choosing the battlefield.

Study the data generated from your online interactions to determine which location most of your potential customers reside in, their preferred way of shopping, their favorite social media platforms, social status, financial standing, etc.

Team members reviewing marketing data


You then focus your resources on this segment of the population instead of wasting resources on general, blind marketing.

The point is, what appeals to a section of your audience may not impress another section, so you have to meet these different people on their grounds.


Retargeting involves engaging your past customers so that they always have you in mind. This way, they will return to your store should they need your service or products.

This strategy is also aimed at customers who have shown interest in your brand.

All you have to do is aim your ads campaign at them so that they are reminded of your brand on a day-to-day basis as they browse through their social media platforms.

Final Word

A host of businesses may not survive beyond the pandemic merely because they failed to adapt fast enough to the changing times. Your business should not be caught flatfooted.

This is the time to take stock of the recent past to prepare for the future.

Old methods may not be as effective as the new tricks, so always be flexible and open to new ideas.

Increase the effectiveness of your sales and marketing efforts with our easy-to-use follow up software! Blitz is reasonably priced, and is packed with the tools your real estate agency needs! Contact us to learn more!

Ashley Wilson

Ashley Wilson

Content Creator

Ashley Wilson is a content creator, writing about business and tech. She has been known to reference movies in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. You can get in touch with Ashley via Twitter.