This is Why You Need to be Lead Nurturing Today for New Customers Tomorrow

This is Why You Need to Be Lead Nurturing Today for New Customers Tomorrow

In sales, it’s easy for leads to fall through the cracks and quickly become forgotten, especially when you’re busy closing deals daily. What does this mean for you? This means that even though you’re making sales, you’re still losing opportunities.

The solution: Lead Nurturing.

What is Lead Nurturing?

Lead nurturing is the process in which you actively engage prospects who aren’t in the market to buy from you at the moment, but could be in the future. It’s like dating someone who isn’t ready to commit because they know they have options elsewhere. For some people, they find the perfect match right away and live happily ever after. For others, they may still find each other attractive, but one party wants to play the field before committing to a full relationship. However, you don’t just let your potential relationships slip away, do you? Of course not. You keep tabs on one another whether that be through texting, face to face or social media interaction. Next thing you know, you catch a fish. Now that you get the idea with the analogy above, here’s why you should consider lead nurturing:

1. Not Everyone is Ready to Buy

Did you know that only 50% of qualified leads are ready to buy? That’s means you need a process or strategy to ensure the 50% that aren’t ready to buy today will buy in the future. Do you have a process that prevents leads from falling through the cracks? If not, you should consider getting one. Check out our article on automated sales software to help guide you through the buyers’ journey.

2. Nurtured Leads Increase Sales

Nurtured leads increase sales by 20% when compared to non-nurtured leads. What would you do with the extra revenue for your company? Would you give your employees a raise? Or, perhaps, hire more sales reps so you can increase the total sales output at your company? The possibilities are endless, but its clear that the numbers don’t lie. Draw up a play to nurture those leads and execute. Decide how you want to reach your prospects and when. If you’re not sure where to begin, it’s best to consult with experts in the field of lead nurturing to help you nurture your leads and drive more sales.

3. Lead Nurturing Emails Are Opened More Often

Don’t you wish you had better open rates on your emails? Everyone does, and you can when you send lead nurturing emails. These types of emails get 4-10 times the response rate compared to standalone email blasts. Standalone email blasts are at random and like fishing for swordfish. You’ll be lucky if you catch one. Nurtured emails are more personable, segmented and consistent. They also deliver valuable content such as articles, tips or videos about your product or service. Lead nurturing emails keep your prospect in the loop as to what’s going on in your company and the value you provide. Best of all, these can be automated too!

4. Nurtured Leads Will Be More Familiar With Your Brand

Increasing the awareness of your solutions and brand is another reason why you should be lead nurturing. Consistent and valuable content delivered to your prospects will familiarize them with your brand. Content like white papers, e-books and videos are some of the most effective examples of what you can be sending your prospects to strengthen the relationship. You never know when you’ll get a call and it’s a someone who came to you because of the valuable content you delivered in the past. Instances like these will make you grateful you took the necessary steps to nurture your leads.

Turn up the heat on your prospect ‘dating’ and nurture your leads to seduce a sale tomorrow! Click here and schedule a demo of Blitz today!