We’ve said it before, and we’ll say it again: For all the sales you close, be sure to send business thank you notes!

Your nickname at work is “the closer.” Whether you’re cold calling a lead or servicing a customer who walked in the front door, you can go from “hello!” to “sign here” with an ease others can only imagine. Your teammates often ask for tips to convert leads, and you’re more than willing to help. However, your customer retention rate is lower than some of your peers. If you’re looking for quick tips to nurture and keep your current clients, try sending business thank you notes every time you close a deal.

Why? You already know that building a relationship with a prospect is what helps seal the deal. Guess what? It’s also is the key to maintaining a long-term connection with your customers. By taking a moment out of your busy sales schedule to personally thank someone for her business, you’re nurturing the relationship and your new customer is likely to be more loyal.


lead-managerlead-managerAt Blitz, we appreciate all the potential clients who take a moment to schedule a sales demonstration. Our number one goal is pleasing our customers, which is why we like to see you use the product before purchasing. Are you a future Blitz customer? 


Tips for writing business thank you notes

  1. Personalize your letters. When you’re writing thank you notes, make sure to make them personal. Don’t write: “Dear customer.” If you don’t have the time to at least personalize the name, don’t bother sending the cards.
  2. Keep your note short and sweet. You don’t need to write a long letter about the sale. To really make an impression, do it succinctly.
  3. Share personalized details. We created this template so you can use it right away. However, it’s up to you to add a few sentences that are specific to each customer. If your customer shared personal information throughout the sales process, you could add something such as, “Best wishes to your daughter when she starts college in the fall.” You could also comment on the sale itself. When selling an auto insurance policy, mention, “With the winter we’re expecting, those heated seats will come in handy. Enjoy your new vehicle.”
  4. Leave your mark. If you’re going to print and mail the letter, make sure to at least sign it by hand.

A Template for Business Thank You Notes

Hello [Customer Name],

Please accept our gratitude for your business. It was a pleasure working with you on [the purchase]. 

Here at [Company Name], we realize that you could have taken your business anywhere, and we appreciate that you decided to work with us. I’m specifically thankful for the opportunity to get to know you, and the trust you placed in me. 

[Personal section about the specific transaction goes here.]

I greatly value our business relationship, and will make it my mission to ensure that you’re happy with [your purchase]. Please don’t hesitate to reach out if you have any questions or concerns.

Best Wishes,

[You Name]


If you work in an industry where repeat business is a regular occurrence, such as a cleaning company, you can incentivize your business thank you notes with an offer for the customer to return at a discount. Be specific with the discount; don’t alternate sales for different customers. Choose either a percent or a dollar discount, and stick with it.

It’s also important to add an expiration, and keep the type of transaction in mind when you choose the date. If you work at an auto body shop, and you’re offering a discount on oil changes, know that your customers may need some time before they can redeem the discount. A 30-day expiration would be too soon. Similarly, a 90-day expiration may be too lenient in the retail industry.


lead-managerlead-managerAt Blitz, we appreciate all the potential clients who take a moment to schedule a sales demonstration. Our number one goal is pleasing our customers, which is why we like to see you use the product before purchasing. Are you a future Blitz customer? 


Do you send business thank you cards? Have any customers commented on them? Let us know what happened in the comments!