Do you know how to promote your gym, health club, spa, or fitness center?  We have assembled from fresh gym promotion ideas to help promote your business.

1. Invest in your website

Gyms, health clubs, spas, and fitness centers sometimes have terrible websites. Having a good website though doesn’t mean that you have to spend a fortune. Invest in your money, time, and talents to ensure that the first impression of your business is positive.

2. Use online booking

Allowing your clients to book appointments with you quickly and easily using online software can help improve your bottom line. Check out this review of 2019’s best appointment scheduling software and see if online booking might be a good fit for your business.

3. Nurture your customers with email marketing

Every business these days is using email marketing. The trick is to be selective of what you send to your customers. Also, try to send emails to your customers in intervals that are far enough apart so they do not feel overwhelmed with too many messages. Email marketing can be a great way to keep in touch with current customers and inform them of sales offers and activities at your business.

4. Don’t forget to also use email marketing with prospects

While we are on the subject of email marketing, don’t forget to use it with your prospects as well. Once you have the contact information for a lead, reach out to them with a special offer for new customers. Provide them with all the information they need to know including your hours and how to book an appointment.

5. Build relationships with industry influencers

The health and fitness industry is booming. There are hundreds of bloggers and industry experts with knowledge of anything and everything you need to ensure success at your business. Seek out those people on social media, especially LinkedIn, and make a personal connection.

6. Find people to review and endorse you

Many people use their search engines when they try to find a new gym, health club, spa, or fitness center. Create an incentive for your best customers with a coupon if they review your business on Google+, Yelp, and Facebook. This will help to build a positive online reputation for your business.

7. Tap into the power of video marketing

There are many gym promotion ideas that can be done expensively or inexpensively. Visuals are some of the most effective ways to communicate with people. Try taking videos with your cell phone and posting tips of the day or something similar.  Make it informal, but professional, and keep it fun.  This can be a great way to demonstrate new products you have available at your store. Video testimonials are also extremely powerful if you have some happy customers willing to share their stories.

8. Send out a press release that’s newsworthy

One great gym promotion idea is to write a press release that is picked up by local news and radio stations. But writing and distributing any press release isn’t enough, it also has to be newsworthy. How do you know what’s newsworthy? If you are a gym or fitness center, partner with a local business or hospital to offer free health screenings or a weight loss class and write about that. Likewise, if you are a spa, offer free 5-minute in-chair massages or a free class and write your press release about it.

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9. Run a marketing campaign on social media

One great way to determine which leads are coming from your social media networks is to offer specials for just that one network (ie. one offer for Twitter and a separate offer on Facebook) and see which one is more successful. This will help you build a list of customers that you can nurture with email marketing.

10. Build and maintain an active Facebook page

Create and maintain a Facebook page for your gym, health club, spa, or fitness center. Make sure to include a link to your website and include your hours. Periodically post to your page as well, don’t just keep it static.

11. Use Facebook advertising

While we are on the subject of Facebook, one gym promotion idea that is a potential goldmine is Facebook advertising. On Facebook, you can select your target customer based on demographic information such as age and gender, along with psychographic information such as interests and activities. This will allow you to narrow in on your top customers with a marketing message that will most likely resonate with them.

12. Find and participate in local health fairs

Many large employers have health fairs for their employees at least once or twice a year. Some gyms offer a free guest pass for members of the business. However, you should provide an incentive to get people in the door that’s a little different than what your competitors are doing. Maybe offer guests a special reward, a small gift, for example, that will receive when they come in for a visit.

13. Inspire your customers

People who go to the gym, health club, fitness center, salon, or spa want to take care of themselves. People who care about themselves want to stay happy and healthy. One great way to encourage engagement with your customers and prospects online is to create your own inspirational images and then post them to social media.

14. For SEO, think organically

Search engine optimization, or SEO, can be extremely expensive. However, if you want to build up your ranking on social media without spending a fortune on a PPC campaign, start thinking organically. Consider starting a blog with original content that uses the keywords and phrases your customers are most likely to search on Google and Yahoo.  When done correctly, this can really help increase your rankings and online traffic.

15. Keep Track of your Clients with Blitz

So you have followed our tips and your business is thriving. One thing you might not have considered when implementing these gym promotion ideas is using a customer relationship management system, or CRM, to keep track of your customers. Blitz is our powerful sales and marketing follow-up software that gives you the tools you need to increase your bottom line. Contact us today for a free trial or to purchase now.

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lead-managerlead-managerUse Blitz to boost your sales and marketing efforts with our easy-to-use software! Blitz is reasonably priced, and is packed with the tools your company needs most! Contact us today to schedule a free demo and we’ll discuss with you how easy it is to get started!

What gym promotion ideas has your business used to increase loyalty and get new customers? Do you have any examples to share our audience? Share your feedback in the comments below!