Not sure where to begin with those warm leads? Keep a sales email template on deck for fast follow ups.

When you have a long list of warm leads, don’t spend time writing a new email to each one. Time is of the essence, and a sales email template will save you time, giving you the best opportunity to reach more leads and turn them into clients.

A sales email template is an important part of your sales strategy. It gives you a running start on replies and follow-ups, and it also gives you room for personalization. Every good sales letter has some important points consider:

Remember the sales basics when you use a sales email template

  • Make your subject line count. Why bother sending it if it’s only going to end up in the trash? Give your reader a reason to open your email.
  • Create a benefit-driven email. Highlight the reasons you can solve your customer’s problem.
  • Your email needs to be concise and professional. Keep it short, use your spell check, and include all your company contact information so they can stay in touch.

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Want to develop your sales skills with less work? Simplify your sales process now. Schedule a free demo of our lead management software and turn prospects into customers in no time!

The 4 main sections of a sales email template

1. Subject line and opening sentence

Many email services display the subject line and a short snippet of email content. This is your chance to make your email count. Here are two examples for a warm lead. Which one would you open?

  1. Company B’s new app | Hello Frank, Thank you for your interest in this amazing new product we’ve developed.
  2. Learn how to make more money in less time | Hello Frank, Can I have 3 minutes of your time to follow up from our chat?

2. The benefit

Successful selling is all about the benefit. Your product may have every bell and whistle imaginable, but your customer wants to know how it will make their life better. Again, here are two examples, one that focuses on the bells and whistles (bad) and one that tells the reader how it actually helps them (good).

  1. Bad: Our new product comes complete with a software add-on that automatically downloads each update as it is released. The faster processing speed can now scan 10X more information than the previous version.
  2. Good: Are you tired of waiting for uploads? The brand new RZ-15 scans 10X faster so you can move on to more important tasks.

3. The close

A successful close provides a clear call to action. Leave no doubt about what steps your prospect should take to move forward. Just to make it even easier for them, provide a link if you want anything more than a reply. For instance, if you ask them to set an appointment, give them a link to your appointment book so they can schedule right now. Here are two examples of a closing for your sales email template:

  1. Bad: Thanks again for your interest, Frank. Let me know if you want to find out more about how fantastic this product is.
  2. Good: Thank you for your time, Frank. Here is a link to my personal calendar. When you click, your name and email automatically fills in, so all you need to do is select a date and click “Schedule.”

4. Your signature 

You do have a signature on your work email, right? If not, it’s time to write one. Keep it simple. Include your name, title, the name and address of your business, and your phone number. If you’re active on social media for work, include your social media contact information.

Your warm lead sales email template


Hello, Client Name

I enjoyed our conversation about (business topic) and admire your proactive attitude in creating success in (X Business). Congratulations on your recent (award, success, acquisition).

Your time is valuable, which is why I believe our (product) can help you. On average, you can save (X amount of time or money) and increase your sales by (X amount).

(Product) is customized to integrate easily into your (type of business), and we assign an on-boarding specialist to get you up and running quickly.

Can we set up an appointment so I can share with you how (product) will help you increase sales? Here is a link to my personal calendar. When you click, your name and email is automatically filled in, so all you need to do is select a date and click “Schedule.”

I look forward to hearing from you.

Sincerely

Your name


Now you have a sales email template you can customize

Here are a few things to remember when you send a sales email to a warm lead:

  • Make it personal by mentioning a recent accomplishment or activity of the recipient. This can be anything from a mention in the local news to something they posted on LinkedIn.
  • If you can, add in specific results from another customer as a testimonial.
  • Use your template as snail mail. It’s rare these days to get a personal card or letter in the mail. You can take advantage of that with a thoughtful approach. Send a handwritten card or personal letter on your business letterhead.

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Want to develop your sales skills with less work? Simplify your sales process now. Schedule a free demo of our lead management software and turn prospects into customers in no time!

What suggestions would you add to this sales email template? We’d love to see your ideas in the comments!