Look no further for the customer relationship manager definition any industry can digest

We often get asked for a customer relationship manager definition, so we thought it was time to share our perspective so that all industries could understand.

You might be familiar with the acronym “CRM.” CRM stands for customer relationship management, but there are various other similar terms that fall under the same definition we just described. Do any of these sound familiar?

  • customer relationship manager
  • customer relations management
  • contact relationship management
  • contact management software
  • lead management software

Regardless of the term used, they all fall under the same customer relationship manager definition.

Here are the basics: a customer relationship manager is used for organizing and managing a company’s interactions with current and potential customers.

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client-managerKeep current customers happy and engaged without spending your whole day in email.  Sign up for a FREE 30-day trial of Blitz lead management and sales automation software, and automate customer follow-up.

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Various companies and industries use customer relationship managers in different ways. Some use them to focus on acquiring and assigning sales leads. Other industries use this software to follow-up with clients via automated emails at specific anniversary dates or occasions. Customer relationship manager systems – like Blitz – are dynamic and customizable, allowing companies to change any of the pre-set best practices and make it fit for their organization.

A good customer relationship manager uses technology as a means to automate and organize systems between a company’s employees, such as customer service representatives, sales staff, marketing teams, technical support, and even payroll and human resources representatives.

Are you wondering why we are in the customer relationship management industry? It’s simple – we understand the need companies have to eliminate many of the manual activities that are performed by their staff on a day-to-day business. Aren’t manual processes where most mistakes happen?

We streamline these processes and provide companies with tools that will allow them to succeed and grow. We believe CRM systems allow companies to see the best practices of their agency, allowing staff more personal time with clients while never sacrificing client relations.

Our clients use our web-based application to follow up with referrals, leads, current and past clients. If you want to focus your time on closing deals, we can automate the sales and marketing follow-up for you – one less thing your staff has to worry about. Blitz has built in industry templates including workflows, milestones, and much more. And don’t forget, our system is customizable, to work for your company’s specific needs, not what we assume your needs may be.

But remember, our customer relationship management system isn’t just built for companies who focus on sales. Many other industries use our product creatively for follow-up and tracking.

For example, we have clients who work in the fitness industry. They’re able to track guest visits and turn these visitors into prospects, and future contract customers.

We also have clients who work in recruitment and human resources. These industries use our product to track applications through the hiring process as well as responding to all candidates in a timely manner.

Are you looking for a customer relationship management system or are you disappointed with the one you already use?

We find people like our software so much that they choose to sign up for a long-term contract after the trial. If you decide that we’re the right tool for you, we’ll even offer you 10% off a one-year contract with Blitz. Act now while the opportunity is available.

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client-managerKeep current customers happy and engaged without spending your whole day in email.  Sign up for a FREE 30-day trial of Blitz lead management and sales automation software, and automate customer follow-up.

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Do you now understand what the customer relationship management definition is? Have anything to add to our explanation? Let us know in the comments!