Do these sales jargon terms plague your sales speech? Here are some different ways to share the same message
If you’ve worked in sales for some time, you’ve probably repeated the same sales speeches over and over again. You might have answered the same questions hundreds of times or explained the same processes more than you can remember. When this happens, salespeople tend to develop key phrases or use sales jargon terms when conversing with their potential customers.
Here’s a challenge: drop the sales jargon terms and say what you actually mean. Your customers want to things explained to them. This process might be old to you, but it’s brand new to to your clients. If you learn to communicate clearly and not use sales jargon, you can expect to make more sales and develop loyal relationships with your customers.
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“Our company gives 110% to our clients.”
You might think your client will be impressed to know how hard you work for them. That’s true! However, anyone who’s spent some time in a math classroom will understand that 100% is a total, and anything more than that is impossible. The point you’re trying to get across is that you’ll do everything possible to work in your clients interests, so say that instead. Generic sales jargon terms won’t make you the sale, but passion and honesty will.
Say this instead: “We go above and beyond the level of effort anybody expects, in order to assure our clients are satisfied.” Follow that statement up with specifics on how you’ve met or exceeded previous clients expectations in the past.
“Think outside the box.”
When this phrase came out, it was a creative way to explain that one should try to think of a different solution to a problem, not just accept or do what has been done in the past. I think anyone can agree that thinking outside the box is a great for both salespeople and customers, but find a different way to make your point. Creativity breeds creativity.
Say this instead: “Let’s come up with some creative solutions you might not have considered previously.” If possible, throw a suggestion into the conversation to get everything thinking.
“We’re a customer-focused organization.”
Well, we hope so! If you’re working one-on-one with customers, you’re focus should to be on them and the service you provide. If your goal is to suggest that you’ll do everything in your clients’ best interests, explain how. Do you have the quickest response times? Are customer-service reps available twenty-four hours a day. Specify exactly how you focus on clients, and they’ll see the value.
Say this instead: “We care so much about our clients that we have dedicated account teams that will be with you from the sales process through implementation and even during the customer service phase.” A concrete detail is more expressive in any conversation.
“This is a home run for you!”
Home runs win baseball games, but so do runs batted in, precise pitching, and unbelievable catches. When using this term, what you meant to say is “this is a winning opportunity” or “you can make a huge profit on this one deal.” Instead of relying on this sales jargon, explain that you think this is a great deal to your customer. Sometimes your clients aren’t able to see a winning opportunity as fast as you are, so be frank and show them why you’re impressed by the possible deal.
Say this instead: “This opportunity is more than I expected. Let’s look at why some of these terms are more beneficial to you than what we originally thought we’d receive.”
“Trust Me.”
Unless you’ve developed a relationship with your client over time, there is no reason he or she should trust you. Trust is something that is earned, not something that you can request from your clients. In fact, many consumers feel off-put by someone who tells them to do something, especially something as personal as trust. Instead of using this sales jargon, give your clients a reason to trust you. Build rapport by being honest throughout the sales process and follow through on everything you promise.
Say this instead: “Over time, I will prove my dedication to you and gain your trust.”
Did you know that you can automate sales emails to prospective and current clients with our customer relationship manager software? While you’re busy meeting one-on-one with your clients, we can send out emails – devoid of sales jargon terms, of course – to any new lead that comes through your system.
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Drop the jargon and use our automated software simplify your sales process with email templates. Sign up for a 30-day FREE trial of our lead management software and turn more leads into customers with less work!
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Have you kicked these or similar sales jargon terms from your vocabulary? What other terms would you recommend sales staff forget about? Let us know in the comments!