Are you wondering how to write a sales email? This quick guide will get you started in no time!
Are you wondering how to write a sales email? This quick guide will get you started in no time!With all the other work involved in selling, writing sales emails might seem like a waste of your time. In fact, you maybe wondering how to write a sales email. If no one has ever shown you before, how would you be expected to know? Good sales emails can help you follow up with leads or reintroduce you to previous clients. In fact, you can even compose a concise, clear message in 150 characters or less. Here are some tips to writing a sales email that will convert.
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Personalize the content. One way to make a reader feel as if the email was written just for them is to use the person’s first name, especially in the greeting. Also, use words such as “you,” “we,” or “us” to make the email feel more personal.
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Keep your copy short and to the point. In today’s overcrowded email inboxes, you need to make sure the person reading your email can digest your main points in the time it would take to skim the email. One way to do this is to bold or bullet your main points.
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Be careful for spam words. If you want your email to be seen by your intended recipient, be careful for words that their email client may determine to be spam. Capitalizing word like FREE and adding exclamation points are common triggers.
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A well written single call to action is needed. Don’t suggest your lead buys a product and at the same time also request that they download an ebook. Make each email count. If you’ve recently released a new e-book and you are emailing a link offering a free download, make that the only call to action.
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Make sure your own email is the sender and include all of your contact information. Research has proven that more emails are read when they come from a direct person, rather than a generic company email address. You want your email to get opened, right? And don’t forget to include all of your contact information in the content. While many people may decide to reply to your email, others would rather reach out to you by telephone.
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Now that the email is written, it’s time to write your subject line. Often, people will write a subject first, but what if your content changes from what you originally thought? Keep the subject no longer than 35-50 characters. If possible, personalize the subject. This will make your contact more likely to open the email.
Subject: Following up from our call on January 6th
Hi (FirstName),
Thanks so much for taking the time to talk to me on the phone last week. I know you mentioned there were a few people you’d like to talk with in your workplace before moving forward.
I’d love to meet with everyone to discuss your professional facility service needs. I’d be happy to work around you and your colleagues’ schedules, but was hoping we could meet this week.
Please let me know when you are all available. I can be reached by phone or email.
Looking forward to meeting with you!
Sincerely,
Your Name
Your company name
Your website
Your address
Your phone number
Subject: Following up with your insurance request!
Hello (FirstName),
First, I wanted to take a moment to thank you for checking out our company for your insurance needs. We pride ourselves on always putting our customers first, and doing our very best to get all customers the best price for their insurance.
I wanted to reach out to you regarding your insurance needs. How did the quote we sent you work with your budget? Was there anything on the policy that needed to be updated? I wanted to touch base again to discuss our rates.
Please give us a call or let me know the best time to call you!
Best,
Your Name
Your company name
Your website
Your address
Your phone number
Now that you’ve read some examples, are you ready to write your own? If writing sales emails makes you nervous, remember that our automated system can generate these emails immediately to new leads, as well as following up with any existing contacts. You don’t have to re-write or send a thing!
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Want sales email templates? Sign up for a FREE 30-day trial of Blitz lead management and sales automation software, and automate customer follow-up.
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Have you ever written short-form sales emails before? What tips would you share with our readers. Let us know in the comments section!