These 50 lead generation statistics will change the way you think about capturing, qualifying, nurturing and converting prospects.
Any successful salesperson knows how important it is to continuously search for new business. Unfortunately, the way prospects engage changes all the time. One year your leads wish to stay connected via email, the next they don’t. Social media, mobile responsiveness, and content marketing are taking over how salespeople engage with prospective customers. The best way to stay up-to-date with how to best contact potential clients is to know your lead generation statistics. They’ll inform the way you approach, nurture and convert your leads.
Here are 50 lead generation statistics that shake up the way you work with leads and enforce just how hard you have to work to close the deal.
- 44% of salesmen give up after just one follow-up. [Scripted] Tweet This
- LinkedIn dominates lead gen with more than 80% of B2B leads generated through social media coming from them. [Oktopost] Tweet This
- The 3 most commonly used lead generation strategies are email marketing, event marketing, and content marketing. [Demand Metric Research Corporation] Tweet This
- The average salesperson makes just 2 attempts to reach their prospect. [Sirius Decisions] Tweet This
- Approximately 96% of website visitors aren’t ready to purchase. [Marketo] Tweet This
- 80% of sales require five follow-up calls after the meeting. [The Marketing Donut] Tweet This
- 74% of marketers spend more than $50 on each lead generated, with 5% spending over $1,000. [Mintigo] Tweet This
- Follow up with your web leads within 5 minutes, and you’re 9 times more likely to convert them. [InsideSales.com] Tweet This
- Just 13% of marketers say their lead gen strategies are “very successful” in achieving their main objectives. [Ascend2] Tweet This
- 63% of consumers requesting info on your company today will not purchase for at least 3 months. [Marketing Donut] Tweet This
- Almost 50% of marketers say inbound marketing strategies are their primary source of leads, double that of outbound. [HubSpot] Tweet This
- 25% of leads are qualified and should advance to sales. [Gleanster Research] Tweet This
- 83% of B2B marketers use content marketing to achieve their lead generation goals. [CMI] Tweet This
- Nurtured leads produce a 20% increase in sales opportunities versus other leads. [DemandGen Report] Tweet This
- Marketers with blogs are 13 times more likely to drive positive ROI than those who don’t have one. [HubSpot] Tweet This
- Companies that have mastered lead nurturing have 9% more sales reps making quota. [CSO Insights] Tweet This
- Outbound leads cost 39% more than inbound leads. [HubSpot] Tweet This
- 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. [B2B Technology Marketing Community] Tweet This
- Only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin. [Vorsight] Tweet This
- Content marketing generates three times as many prospects as outbound marketing, but costs 62% less. [Demand Metric] Tweet This
- Companies who automate lead management see a 10% or more bump in revenue in 6-9 months time. [Gartner Research] Tweet This
- 39% of marketers generate leads through Facebook and just 30% through Twitter. [ReachForce] Tweet This
- Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR. [HubSpot] Tweet This
- B2B marketers say their greatest barriers with lead generation are the lack of resources in staffing, budgeting, and/or time. [B2B Technology Marketing Community] Tweet This
- Lead-nurturing emails get four-to-ten times the response rate compared to standalone emails. [SilverPop/DemandGen Report] Tweet This
- Organizations that use marketing automation with prospects experience a 451% increase in qualified leads. [ANNUITAS Group] Tweet This
- Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. [Forrester Research] Tweet This
- 25% of marketers with mature lead management strategies report that their sales teams contact prospects in a day. [Forrester Research] Tweet This
- 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis. [MarketingSherpa] Tweet This
- 65% of B2B marketers do not have established lead nurturing strategies. [MarketingSherpa] Tweet This
- The ideal two times to email prospects are 8am and 3pm. [GetResponse] Tweet This
- 93% of converted leads happen by the 6th call attempt. Don’t give up. [Velocify] Tweet This
- 82% of consumers who purchased viewed at least 5 pieces of content from the winning company. [Forrester] Tweet This
- 42% of organizations believe email is one of their most effective lead generation channels. [Circle Research] Tweet This
- 68% of consumers feel increased positivity about a brand after consuming content from it. [iMedia Connection] Tweet This
- Organizations with websites of 401-1000 pages get 6 times more leads than sites with 51-100 pages. [Hubspot] Tweet This
- 68% of businesses report struggling with lead generation. [CSO Insights] Tweet This
- 68% of B2B companies use landing pages for future conversion. [MarketingSherpa] Tweet This
- Organizations with lead generations and management strategies have a 9.3% higher sales quota completion rate. [CSO Insights] Tweet This
- 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads. [Forrester Research] Tweet This
- Only 56% of B2B companies check valid leads before passing them to the sales dept. [MarketingSherpa] Tweet This
- Just 44% of companies use any kind of lead scoring system. [DecisionTree] Tweet This
- 81% of businesses report that their blog is important or critical in generating leads. [HubSpot] Tweet This
- 57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority. [MarketingSherpa] Tweet This
- Increasing quality leads is the top priority for 68% of B2B professionals, followed by increasing lead volume (at 55%.) [B2B Technology Marketing Community] Tweet This
- Lead generation outsourcing is 43% more efficient than in-house generating because of their expertise. [Fearless Competitor] Tweet This
- 84% of companies that use a CRM also have a lead-scoring process to determine quality. [Direct Marketing News] Tweet This
- 16% of B2B marketers produce mobile-specific content in their content marketing strategy. [Smart Insights] Tweet This
- Yikes! 49% of B2B marketers confess that they aren’t measuring ROI. [The B2B Barometer] Tweet This
- 50% of online consumer time is spent engaging with custom brand content. [HubSpot] Tweet This
Do these lead generation statistics motivate you? Well, it’s time to get to work and start selling! Here’s an easy way to simplify your sales process. Schedule a free demo of our lead management software and turn prospects into customers in no time!
What lead generation statistics surprised you the most? Do you have any tips to share on generating or nurturing leads? If so, let us know in the comments!