These 50 lead generation statistics will change the way you think about capturing, qualifying, nurturing and converting prospects.

Any successful salesperson knows how important it is to continuously search for new business. Unfortunately, the way prospects engage changes all the time. One year your leads wish to stay connected via email, the next they don’t. Social media, mobile responsiveness, and content marketing are taking over how salespeople engage with prospective customers. The best way to stay up-to-date with how to best contact potential clients is to know your lead generation statistics. They’ll inform the way you approach, nurture and convert your leads.

Here are 50 lead generation statistics that shake up the way you work with leads and enforce just how hard you have to work to close the deal.

  1. 44% of salesmen give up after just one follow-up. [Scripted] Tweet This
  2. LinkedIn dominates lead gen with more than 80% of B2B leads generated through social media coming from them. [Oktopost] Tweet This
  3. The 3 most commonly used lead generation strategies are email marketing, event marketing, and content marketing. [Demand Metric Research Corporation] Tweet This
  4. The average salesperson makes just 2 attempts to reach their prospect. [Sirius Decisions] Tweet This
  5. Approximately 96% of website visitors aren’t ready to purchase. [Marketo] Tweet This
  6. 80% of sales require five follow-up calls after the meeting. [The Marketing Donut] Tweet This
  7. 74% of marketers spend more than $50 on each lead generated, with 5% spending over $1,000. [Mintigo] Tweet This
  8. Follow up with your web leads within 5 minutes, and you’re 9 times more likely to convert them. [InsideSales.com] Tweet This
  9. Just 13% of marketers say their lead gen strategies are “very successful” in achieving their main objectives. [Ascend2] Tweet This
  10. 63% of consumers requesting info on your company today will not purchase for at least 3 months. [Marketing Donut] Tweet This
  11. Almost 50% of marketers say inbound marketing strategies are their primary source of leads, double that of outbound. [HubSpot] Tweet This
  12. 25% of leads are qualified and should advance to sales. [Gleanster Research] Tweet This
  13. 83% of B2B marketers use content marketing to achieve their lead generation goals. [CMI] Tweet This
  14. Nurtured leads produce a 20% increase in sales opportunities versus other leads. [DemandGen Report] Tweet This
  15. Marketers with blogs are 13 times more likely to drive positive ROI than those who don’t have one. [HubSpot] Tweet This
  16. Companies that have mastered lead nurturing have 9% more sales reps making quota. [CSO Insights] Tweet This
  17. Outbound leads cost 39% more than inbound leads. [HubSpot] Tweet This
  18. 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. [B2B Technology Marketing Community] Tweet This
  19. Only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin. [Vorsight] Tweet This
  20. Content marketing generates three times as many prospects as outbound marketing, but costs 62% less. [Demand Metric] Tweet This
  21. Companies who automate lead management see a 10% or more bump in revenue in 6-9 months time. [Gartner Research] Tweet This
  22. 39% of marketers generate leads through Facebook and just 30% through Twitter. [ReachForce] Tweet This
  23. Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR. [HubSpot] Tweet This
  24. B2B marketers say their greatest barriers with lead generation are the lack of resources in staffing, budgeting, and/or time. [B2B Technology Marketing Community] Tweet This
  25. Lead-nurturing emails get four-to-ten times the response rate compared to standalone emails. [SilverPop/DemandGen Report] Tweet This
  26. Organizations that use marketing automation with prospects experience a 451% increase in qualified leads. [ANNUITAS Group] Tweet This
  27. Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. [Forrester Research] Tweet This
  28. 25% of marketers with mature lead management strategies report that their sales teams contact prospects in a day. [Forrester Research] Tweet This
  29. 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis. [MarketingSherpa] Tweet This
  30. 65% of B2B marketers do not have established lead nurturing strategies. [MarketingSherpa] Tweet This
  31. The ideal two times to email prospects are 8am and 3pm. [GetResponse] Tweet This
  32. 93% of converted leads happen by the 6th call attempt. Don’t give up. [Velocify] Tweet This
  33. 82% of consumers who purchased viewed at least 5 pieces of content from the winning company. [Forrester] Tweet This
  34. 42% of organizations believe email is one of their most effective lead generation channels. [Circle Research] Tweet This
  35. 68% of consumers feel increased positivity about a brand after consuming content from it. [iMedia Connection] Tweet This
  36. Organizations with websites of 401-1000 pages get 6 times more leads than sites with 51-100 pages. [Hubspot] Tweet This
  37. 68% of businesses report struggling with lead generation. [CSO Insights] Tweet This
  38. 68% of B2B companies use landing pages for future conversion. [MarketingSherpa] Tweet This
  39. Organizations with lead generations and management strategies have a 9.3% higher sales quota completion rate. [CSO Insights] Tweet This
  40. 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads. [Forrester Research] Tweet This
  41. Only 56% of B2B companies check valid leads before passing them to the sales dept. [MarketingSherpa] Tweet This
  42. Just 44% of companies use any kind of lead scoring system. [DecisionTree] Tweet This
  43. 81% of businesses report that their blog is important or critical in generating leads. [HubSpot] Tweet This
  44. 57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority. [MarketingSherpa] Tweet This
  45. Increasing quality leads is the top priority for 68% of B2B professionals, followed by increasing lead volume (at 55%.) [B2B Technology Marketing Community] Tweet This
  46. Lead generation outsourcing is 43% more efficient than in-house generating because of their expertise. [Fearless Competitor] Tweet This
  47. 84% of companies that use a CRM also have a lead-scoring process to determine quality. [Direct Marketing News] Tweet This
  48. 16% of B2B marketers produce mobile-specific content in their content marketing strategy. [Smart Insights] Tweet This
  49. Yikes! 49% of B2B marketers confess that they aren’t measuring ROI. [The B2B Barometer] Tweet This
  50. 50% of online consumer time is spent engaging with custom brand content. [HubSpot] Tweet This

lead-managerlead-managerDo these lead generation statistics motivate you? Well, it’s time to get to work and start selling! Here’s an easy way to simplify your sales process. Schedule a free demo of our lead management software and turn prospects into customers in no time!


What lead generation statistics surprised you the most? Do you have any tips to share on generating or nurturing leads? If so, let us know in the comments!