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The latest advertising tips to boost your small business marketing efforts.

Marketing and advertising are essential for any business to survive. As a small business owner, you probably have a marketing strategy. But with changing technology and tactics, keeping up can be a challenge.  Luckily, we are here to help your company succeed. Below are some small business marketing tips & tricks that you’re sure to love.

Get testimonials and success stories.

Every company or small business knows who their best customers are.  Contact these customers and ask them to give you a testimonial or quote. It could be about your company, products, services, or staff.  Then after they agree to speak with you, talk to them and find out if there is a way to leverage the success they’ve had with using your brand’s services or product to promote your own.  Prospects love hearing from customers that they relate to, and it resonates more than any other marketing campaign you could run.

Research and learn from competitors.

Owning a company, even a small business, can be tough these days.  If your brand needs to find a competitive edge, one smart thing to do is keep tabs on what your top competitors are doing.  Discover what methods they are using to attract customers and then find creative ways to do it even better. If your competitor is running ads on Google or Facebook, chances are they are seeing success with that marketing channel. Investigate how you could use these platforms to your advantage.

Promote yourself as an expert.

If you own a small business, one of the best ways to promote your company is to work with the Chamber of Commerce and your local media sources to position yourself, and your small business, as experts in the field. Doing so will allow you to be a seen as a subject matter expert which bodes well for the products and services you are selling.


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how to boost sales in a small business

Start using social media, but keep it up-to-date.

Social media networks like Facebook, Twitter, LinkedIn, and Instagram can be phenomenal for promoting your small business. But when looking for the best small business marketing tactics, you might think that getting your company up and on those social media networks is enough. Wrong! Once you get your brand on those sites, don’t forget that you have to not only position yourself as an expert, but also post things on a regular basis that encourage conversation, sharing, and growing your online followers.

Find ways to interact with the public at local events.

When you own a small business you might be tempted to think that all your customers will come to you if you advertise yourself correctly.  But in reality, getting away from the four walls of your office and into the community is always a good idea. Partner with other organizations or sponsor a local event.  Get the name and logo of your business out there. You could even have a booth at a fair or festival. Show your creativity and don’t be shy!


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Even smaller companies can have a big success with their marketing efforts.  What small business marketing approaches have worked best for your company (and what havn’t turned out so well)? Please share your stories with us by commenting below!

 

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