Effective real estate sales training will transform you into a real estate rock star!
To build any career, you need to be smart and willing to put forth an intelligent effort if you want to get ahead, and the real estate industry is no exception. Establishing and maintaining long-term success requires hard work and some effective real estate sales training tips. So get yourself your favorite beverage and pull up a chair, because we have some useful tips that can transform you into a real estate rock star.
1. Figure out your motivation and establish KPIs
For starters, you should learn why you want to work in real estate. Take the time to understand what success means to you and what goals need to be achieved for you to feel a sense of accomplishment. Key performance indicators (KPIs) can help you to do that by providing you a way to measure and track your overall sales performance.
2. Establish your career goals
When working towards any long-term objective, try to break it up into smaller more obtainable goals. This provides a sense of accomplishment and can help keep you motivated as you work towards your larger goal. Your career as a real estate agent is bound to change over time, so be flexible and learn to adapt your goals to your current situation to avoid frustration. Likely, one of your goals is to make money, and Blitz has the sales software you need to automate sales follow-up and close more deals. Contact us to learn more!
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3. Leverage what makes you unique
Every rock star shines because there is something about him or her that is unique and makes others stop and pay attention. While one of the most common concepts in real estate selling is to leverage being honest or full of integrity, those phrases simply won’t be enough. What knowledge or experience do you have that sets you apart from the competition? Discover what makes you special (ask others if you can’t think of this yourself) and use that information to your advantage when finding and communicating with customers.
4. Know how you plan to find clients
One of the best real estate sales training tips is to know from the start how you will be prospecting and how you will build relationships with your clientele. To be successful as a real estate agent, you should keep your pipeline full and nurture sales leads at every stage of the buying cycle. Take a look at our 21 Tips & Tricks: Advertising for Real Estate for some great ideas to help get you started!
5. Never argue with a client
Sometimes you just won’t win an argument and will need to just move on. In the world of real estate, this is especially true and is one of the best real estate sales training tips we can give you. It isn’t your responsibility to convince your clients that you are right and that they are wrong. Instead, take the time to get to the root of why they feel the way that they do and then work with them to find the best solution.
6. Remove the sales-y adjectives from your vocabulary
Your target customer is savvy and smart. Do not subject them to cliché words that are likely to make them roll their eyes, such as: awesome, phenomenal, fantastic, stupendous, excellent, or great. Instead, in the descriptions of the properties outline for them with precise detail why the property is worth their time and effort to take a tour. In short: provide details instead of just empty words or promises.
7. Always be authentic
Nobody likes a phony and you cannot possibly be an expert in everything. So rather than pretending to know things when you don’t, be honest with your clients. When such an occasion arises, inform them that you don’t know the answer to their question but will make a note and will find out the answer and get back to them as soon as possible. This brings up another point: make sure you know the actual question being asked before you answer. If a question asked of you is unclear, ask your client for clarification before responding. This will help you to maintain your reputation long-term.
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Which real estate sales training tips have worked best for you? How have you successfully built your career in real estate? Our readers would love to hear from you. Please share your stories and post your comments or questions below