Gain more customers for your business with these proven tips to improve your real estate agent ads on Facebook.
Real estate agents typically use referrals, word of mouth advertising, or even direct mail like postcards and flyers to promote their business. While those marketing strategies can be effective, the problem is that your competition is likely doing the same thing. To let your real estate agent ads to stand out from others, you need effective and cost-effective ways of reaching potential customers. Facebook is one of the many social media networks out there, but can be a great online marketing resource for your business. Placing an ad is cost effective and allows you to target based on specific demographics and behavioral targeting. Without a large number of your competitors using Facebook for real estate agent ads, you have a chance to gain a real competitive edge. If this sounds like it might be a good fit for you, here are 3 proven strategies to try with your first ad campaign.
Tip #1: Use Facebook Ads to Boost Brand Awareness with and Increase Referrals
Running real estate agent ads on Facebook can help to make more mortgage brokers aware of you and the services you offer. Facebook provides you the ability to target people based on the job titles that they define within their profile. When combined with limited your target audience in a certain radius from specific cities in the United State, you can showcase your business and get seen by those who could potentially send more referrals to your real estate agency. You can also target only certain age ranges, languages, and genders. Below is a sample of how you can customize the targeting of your Facebook ads before they run.
Tip #2: Use Facebook Ads to Identify Those Who Want to Move
Here is a great tip you might not have heard about yet. Did you know that there is a behavioral category on Facebook for those people who are “Likely to move?” That category is comprised of people that have expressed an interest in moving. People, who can assume, who might also need a real estate agent. That makes this segment of Facebook users perfect to target with your real estate agent ads.
When combined with limiting your ads to only those who live within a certain radius of the cities you select, and even only certain income levels, you can laser focus on a potential goldmine of viable leads.
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Tip #3: Use Facebook Ads to Increase the Impact of Your Offline Marketing Efforts
Consumers these days need more time and often many touch points before they are ready to make a purchasing decision. Even when selecting a real estate agent, your target audience needs to see several instances of both traditional or offline advertising and online marketing tactics before they are comfortable enough to contact you. Let’s use the following example. Imagine that you decide to print some flyers and post them at all community centers, grocery store bulletin boards, and within 25 miles. Those flyers alone are likely have a minimal impact at best. However, if you combine those flyers with Facebook advertising within that same geographical location both before and after your flyers are posted, your target audience is much more likely feel comfortable visiting your website or contacting your real estate agency.
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What real estate agents ads have you run and have you had any success? What have your results been when advertising on Facebook? Share your feedback in the comments below!