Marketing yourself over multiple platforms can become messy and unorganized, but these elevator pitch examples will help you define your personal brand with consistency

In the ever-changing world of technology and digital interactions, the ability to market your skills and services in a short amount of time is a necessity. In comes the art of developing your elevator pitch.

The good news is that a vast amount of elevator pitch examples and advice are easily attainable. Business owners, young professionals, and even company executives understand that the “internet spotlight” is always shining down in multiple places. Whether it be your website, social profiles, emails, or videos.

For salespeople, the ability to communicate effectively and consistently with these platforms is important. But with so many avenues comes frequent disorganization and conflicting messages. That’s why developing an elevator pitch is so essential in today’s world: it’s a versatile tool that can provide a base for many different situations and uses.

The basics of building an elevator pitch that hooks readers

Everyone seems to have a different technique or philosophy for crafting the perfect elevator pitch. But when you break down all the viewpoints and opinions, there are a few common denominators that always remain the same.

Before we jump into our elevator pitch examples, let’s first cover how you can go about crafting the right one.

A perfect elevator pitch tells a stranger enough about what you do to lead them to engage and ask a question. It might start off with a question like, “what do you do?” and you follow up with, “I help real estate brokers sell more properties.” The follow up question might be, “oh, how do you do that?”

At this point, and only at this point, you proceed with the rest of your pitch. And make it snappy—it should be said in one breath as if you were simply in between floors on an elevator.

Here’s a quick list of characteristics to stick to:

  • Highlight your unique selling proposition (what do you offer, and why does it matter?).
  • Be specific about your target audience, what problems they have, and how you solve those problems.
  • Focus on the benefits of working with you or the company.
  • Demonstrate credibility and qualifications.
  • Make it flexible enough to be customized for various platforms and/or situations.

Now try fitting that into 30 seconds or less! If you have experience fitting bold statements into 140 characters on Twitter, it’s kind of the same idea. Leave in what’s most important, and leave out what’s not.

Remember: you want to craft your elevator pitch in as few words as possible, but not leave anything essential out of the mix. This form is your conversational version, the one you may actual need to recite in an elevator, airport, or during a short walk down the hallway.

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lead-managerDeveloping an effective elevator pitch will help you secure more leads and new business. We can help you manage those accounts more efficiently and streamline the sales funnel process for you.  Sign up for a 30-day FREE trial of our lead management software and turn more leads into customers with less work!

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Example: “Hi, I’m Michael Phillips. I’m an independent realtor, specializing in luxury condominiums and vacation homes in Cape Cod. I offer 100% hands-on experiences for clients near retirement age, helping them find the perfect summer houses for family vacations and relaxation. I’ve been working to deliver my clients the highest quality service for ten years and counting. If you’re looking for a dream house to call a home away from home, I’d like to have a chance to speak with you more in depth.”

Obviously, this is better written than spoken, but you can tweak it by practicing using it in an actual elevator, at a networking event, and any other situation you often find yourself in.

Utilizing your elevator pitch over various platforms

Now that you have a solid pitch to reference when you meet other professionals in person, you can use that description as a base for your multiple platforms. Each of the following elevator pitch examples shows consistency and flexibility.

Your personal or company website

Every salesperson should have an online presence outside of their social media accounts. If you’re an independent sales representative, having a well-articulated and thoughtful description (with a pitch!) on your business website will show professionalism.

However, since we’re looking for the best elevator pitch examples to learn from, it’s smart to analyze professionals working in different industries. Ask yourself: who’s the best person to search for if you want to learn how write persuasively and market your personal brand?

How about a freelance copywriter?

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Kate Toon has mastered the art of communicating her elevator pitch online. As soon as you reach her website, the first thing you see is a quick, compelling description of who she is, how she works, and why you should do business with her. More importantly, everything she describes can be easily transferred into other channels or during conversation.


Joshua Deaner at The Rhode Guide Real Estate Co. uses his pitch to provide a unique look at his personality. He drew the graphics himself (he’s an artist at heart), and also provides calls to action with internal links. You would be hard pressed to find a realtor who communicates his ethos and brand so strongly online.

Your social media profiles have to match up

Have you ever researched a company or individual online and found conflicting information between their LinkedIn, Twitter, or website? On LinkedIn, he’s an independent realtor “specializing in vacation home throughout the Cape Cod coast.” On Facebook, he’s “helping high-profile clients fall in love with luxury condominiums throughout the Northeast.” Doesn’t that make you scratch your head for a moment? Is he what he says he is or not? Maybe he does both?

The point is to be consistent. Many individual brokers feel it’s good to tweak their pitch, depending on the platform and the demographic it serves. Although that logic works in person (you can’t use the same pitch on two different business owners), for online purposes, you usually end up confusing your readers.

For the sake of consistency (wink wink, nudge nudge), let’s take a look at Kate Toon and Joshua Deaner’s social profiles.

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Starting with a closer look at Kate’s profiles, the original website copy of elevator pitch is shortened into smaller segments for her Twitter description. Her LinkedIn is an exact match. Clearly, she’s aiming for consistency among all her platforms.

Joshua’s Zillow profile, which acts as both a social platform and direct business outlet, uses the same copy on his website. However, his Twitter profile shows a completely separate description of his business. The elevator pitch examples used on his other platforms are more personalized, whereas his Twitter description is straightforward about his business services only. Those discrepancies can cause unnecessary confusion for readers researching his business.

With today’s digital landscape putting stronger focus on personal branding, a defined elevator pitch doesn’t just end up in the elevator, it becomes the basis of your communication with the outside world. Being one person on several different platforms, make sure yours works no matter how you’re communicating.

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lead-managerDeveloping an effective elevator pitch will help you secure more leads and new business. We can help you manage those accounts more efficiently and streamline the sales funnel process for you.  Sign up for a 30-day FREE trial of our lead management software and turn more leads into customers with less work!

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How do you utilize your elevator pitch over multiple channels? Share your thoughts and examples in the comments and show us you know how to communicate your personal brand!