Need a few mortgage marketing ideas to target younger audiences? Catch their attention and gain more leads with these 10 easy ways.

A new generation of homebuyers is flooding the market. They’re the Millennials that grew up with the internet, mobile phones, and social media. Now, they’re ready to start buying a home. For brokers, tried and true mortgage marketing ideas have to focus on the digital realms where these younger buyers spend time.

Mortgage brokers rely on simple marketing principles: make a great offer and keep driving value. The question is, how do you do that? How do you get your mortgage marketing ideas in front of these people? It’s time for brokers to renew their strategies.

1. Get your website up to par with mobile users

Here’s an important update to your marketing strategy: people search for you on their phones. Is your website responsive to these viewers, most of which are in their 20’s and early 30’s?

Put some serious work into your site’s architecture. Ease of use is of primary importance for younger viewers—you have to hold their attention and give them several opportunities to contact you. Try these three suggestions right away:

  • Implement a call-to-action button that prompts them to contact you.
  • Use broken up text that’s easy to digest keeps readers moving downward.
  • Make sure videos are correctly embedded and viewable on mobile devices.

2. Still haven’t filled out that LinkedIn and Facebook profile? Hurry it up!

Social media is a tool just like any other—if you let it sit, it won’t do anything for you. If you want an effective social presence that brings better networking, leads, and new clients, you have to work at it. Consistency is key.

First, your social profiles must be completely fleshed out. Your descriptions should be well-written and confident. Link to your website in several areas and use professional head shots.

Second, dedicate time every day to engage customers on these channels. Share, network, publish content, message a contact, ask for a referral, or start a conversation.

3. Video content is a trump card for showcasing expertise

Do you want young people to stop and listen when they reach your website? Video content is the answer. It’s the best way to showcase yourself as an expert and connect with home buyers. These videos should be professionally shot and edited; a sloppy production will do more harm than good.

Think about what younger couples want to see and hear. Ask clients to provide short testimonials about their experiences while working with you. Shoot “in action” scenes showing you helping a 20-something with a problem. Or, simply address an issue these millennials face today, and how you can help them fix it.

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4. Ask younger clients for video testimonials and shine a spotlight on them

Do you think a person in their 50’s can convince a 25-year-old you’re “the best” mortgage broker in the area? Young people listen to people their age. If you have past clients in their 20’s or 30’s, ask them to provide a testimonial for you.

Millennials are used to being in front of a camera. Why not ask some of your most recent or most enthusiastic home buyers if they’ll share their testimonial while being recorded. Sweeten the offer. If they run a business of their own, offer to introduce them to a potential networking opportunity.

5. Live chat pleases a generation of impatient technology users

Live chat has become an essential tool for mortgage brokers. You have instant access to follow-up with clients at all times.

Young people are used to receiving answers right away. They grew up with technology that makes communication happen faster, and solutions come easier. Give them an opportunity to speak with you immediately. Not an hour from now or tomorrow.

6. Educate younger audiences with valuable, sought-after content

Have you considered starting a blog? Don’t roll your eyes—blogs are genius mortgage marketing ideas. Stop thinking about it as “just a blog.” If done correctly, your blog content can drive traffic to your website and engage your prospects.

What types of questions do you receive from young people all the time? What pain points do you know of? Address those hot topics on your blog. Give readers a professional opinion and showcase expertise.

If you’re feeling heroic, try to incorporate SEO techniques into your content. Target local keywords people are searching that you can provide a solution.

7. Network with 20’s and 30’s professional groups

If you have the confidence to network hard, you’ll make at least a few leads. Get into an event and start hustling with the younger crowds. Be prepared with cards, short hand-outs, and a big ole’ smile.

The best strategy is to give a presentation at these events. Not something that’s overtly advertorial, but provide an educational experience for your viewers. What do professionals in their 20’s and 30’s think about when it comes to buying property or taking out a mortgage? What are the problems you can address and provide solutions for?

8. Specialize in your target market—become the go-to broker for young couples

Do you want to be the go-to broker for people in their 20’s and 30’s? Specialize in them. Brand yourself as the number one resource for your audience. That’s the best way to connect and draw in business.

Specialization is essential in today’s environment. Mortgage marketing ideas are becoming more and more competitive. Set yourself apart and attract the right audience.

9. Encourage written reviews from your past clients

Reviews are a form of currency for young people. They will not invest in a product, service, or individual that doesn’t have credit to back them up. Without stellar reviews, you’re at a disadvantage with connecting to these audiences.

Have a plan to ask all of your past clients for a review or testimonial. Create a profile in online directories. Open up reviews for your website, Facebook, and niche review sites focused on your industry. Give your clients a valuable incentive to follow through and always respond to bad reviews right away.

10. Make sure you show up for local Google searches and directories

Verify your business on Google Maps. This is a must! You have to give Google every indication to show up as a result for local-based searches and injuries. Sign into the app and claim your business. Make sure the information you put in is consistent with all other info on your website and in online directories.

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lead-managerLead management is challenging for independent brokers. Let us help you simplify your sales process.  Sign up for a 30-day FREE trial of our lead management software and turn more leads into customers with less work!

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What’s your opinion about marketing to younger home buyers? Share your tips and comments!