Reviving cold leads is made easier with these effective marketing follow up email sample ideas.

When communicating with prospects, remember to use free online resources such as LinkedIn whenever you can.  The directors and executive at companies are generally easy to find, and can be useful when finding the right contact for your follow up emails. Here are some great marketing follow up email sample templates to try for your next communication.

Marketing Follow Up Email Sample #1: For B2B
In this example, we are contacting a director HR that we found through LinkedIn.  Please note that it can be helpful and memorable to relate to them in a personal manner.  This can be a great ice-breaker and a good way to build a rapport. In this example, we are trying to sell insurance.

Subject:  Why [Name of a customer the prospect would recognize] calls us the BEST!

Hi [Name],

I noticed that you are a veteran in the field of human resources. Like you, I can talk to about FSA’s, 401k’s and ERISA’s all day long!

Are you in the market for an insurance agency that understands what companies like yours needs?  You need a streamlined policy that will provide your employees excellent coverage, while maintaining cost-effective premiums.

I would be happy to discuss with you how much we could save [Company Name]! [Name of a customer the prospect would recognize] is pretty happy about saving [X rounded figure] in insurance premiums by switching to us, and we can do the same for save [Company Name].

Would you like to learn more? Just give me 15 minutes and I’ll make you a believer.

[Signature]

 

Marketing Follow Up Email Sample #2: For Contractors or Freelancers
In this example, we are going to start off by complementing their existing work.  Everyone likes being told they are doing a good job.  But the biggest hurdle with this kind of email is getting the recipient to picture how your talents can specially help them. Pay close attention to the mention of using a video review of their website to help outlines your suggestions.

Subject: How to use [sitename.com] to get more customers

Hi [Name],
When researching the best companies that [note that the prospect company does here] your name came to the top of my list, and it’s easy to see why.  That’s why I wanted to reach out because we’ve been assisting companies like yours turn website visitors into customers for [number of years your business has been open] and we can help [name of company] too.  We have created a short video review of some key elements that can be changed to improve your conversation rate.

A quick preview of our suggestions:

  • [short sentence about 1 key point]
  • [short sentence about 1 key point]
  • [short sentence about 1 key point]

Watch your customized video review at: [link here] and let me know what you think!

[Signature]

 


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Remove term: marketing follow up email sample marketing follow up email sample

 

Marketing Follow Up Email Sample #3: From Referrals

When trying to get your foot in the door with a new sales lead, few things are as effective and as meaningful as a credible referral.  This type of email can be helpful with any employee who is mid-level or higher at the organization.

Subject: [Name of colleague who referred you] recommended I speak to you about [what your company does]

Hi [Name],

[Name of colleague who referred you] mentioned in our last conversation that I should reach out to you about our [what your company does].  My name is [your name] from [name of your company]. We have worked with several other organizations in your industry including [one or two company names they would recognize] to [what your product or service has done to help them, such as a key benefit or cost-savings].  Using our years of experience and expertise, I am excited for the chance to discuss several great ideas that I have on how we can boost sales revenue at name of prospect’s company] with our [product or service].

I would like to setup some time later this week for a quick call.  Are you free Thursday morning from 9:00 – 10:00 AM?

[Signature]

 

Remove term: marketing follow up email sample marketing follow up email sample


lead-managerlead-managerUse Blitz to boost your sales and marketing efforts with our easy-to-use software! Blitz is reasonably priced, and is packed with the tools your company needs most! Contact us today to schedule a free demo and we’ll discuss with you how easy it is to get started!


How has your company increased business using follow up emails?  Is there a specific marketing follow up email sample that has worked for you in the past? Share your thoughts, tips, and comments below!

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