Reviving cold leads is made easier with these effective sales email templates.

Because purchasing leads can be expensive, remember to use free online resources such as LinkedIn whenever you can. The directors and executive at companies are generally easy to find and are useful when you’re searching for the right recipient of your follow-up emails. Here are some sales email templates you should try using when contacting cold leads.

Email Sample Template #1: For B2B

First, here’s a sample email template for contacting a director of HR that we found through LinkedIn. Please note that it can be helpful and memorable to relate to them in a personal manner. Also, this kind of email can be a great ice-breaker and a good way to build a rapport. For example, in this scenario, we are trying to sell insurance.

Subject:  Why [Name of a customer the prospect would recognize] calls us the BEST!

Hi [Name],

I noticed that you are a veteran in the field of human resources. Like you, I can talk about FSA’s, 401k’s and ERISA’s all day long!

Are you in the market for an insurance agency that understands what companies like yours need? You need a streamlined policy that will provide your employees with excellent coverage while maintaining cost-effective premiums.

I would be happy to discuss with you how much we could save [Company Name]! [Name of a customer the prospect would recognize] is pretty happy about saving [X rounded figure] in insurance premiums by switching to us, and we can do the same for [Company Name].

Would you like to learn more? Just give me 15 minutes and I’ll make you a believer.

[Signature]

Email Sample Template #2: For Contractors or Freelancers

Next, in this sample template, we are going to start off by complimenting the company’s existing work. Everyone likes being told they are doing a good job. However, the biggest hurdle with this kind of email is getting the recipient to picture how your talents can help them specifically. The writer in this scenario includes a video review of the website to help outline his or her suggestions. Nonetheless, you can feel free to switch this with a PDF report if videos aren’t your forte.

Subject: How to use [sitename.com] to get more customers

Hi [Name],

When researching the best companies that [note what the prospect’s company does here], your name came to the top of my list, and it’s easy to see why.  That’s why I wanted to reach out. We’ve been assisting companies like yours to turn website visitors into customers for [number of years your business has been open] and we can help [name of company] too. We have created a short video review of some key elements that can be changed to improve your conversation rate.

A quick preview of our suggestions:

  • [short sentence about 1 key point]
  • [short sentence about 1 key point]
  • [short sentence about 1 key point]

Watch your customized video review at: [link here] and let me know what you think!

[Signature]


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sales email templates

Email Sample Template #3: For Referrals

Lastly, When trying to get your foot in the door with a new sales lead, few things are as effective and meaningful as a credible referral. This type of email can be helpful to reach any employee who is mid-level or higher at the organization.

Subject: [Name of the colleague who referred you] recommended I speak to you about [what your company does]

Hi [Name],

[Name of the colleague who referred you] mentioned in our last conversation that I should reach out to you about our [what your company does]. My name is [your name] from [name of your company]. We have worked with several other organizations in your industry including [one or two company names they would recognize] to [what your product or service has done to help them, such as a key benefit or cost-savings]. Using our years of experience and expertise, I am excited for the chance to discuss several great ideas that I have on how we can boost sales revenue at [name of prospect’s company] with our [product or service].

I would like to set up time later this week for a quick call. Are you free [day of the week] from [times that would work best for you]?

[Signature]

When prospects flow into your business, you don’t want missed opportunities to close even more deals because you and your staff were too busy to follow-up or email. That’s why agencies of all sizes send automated drip emails and ensure all leads are being touched. Additionally, after turning cold leads into customers, here are the best ways to maintain those customer relationships.

sales email templates


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How has your company increased business using sales email templates? Is there a sales email that has worked for you in the past? Share your thoughts, tips, and comments below!