As insurers, you want to protect your clients from risk. But are your insurance business cards effective enough
to avoid the risk of landing in the trash can?

No matter what your insurance specialty is: health, homeowners, rental, automobile, life, dental, vision, or other, a memorable insurance business card protects you from the liability of losing a potential customer.

Consider these five design tips for insurance business cards to help protect your investment in prospecting. 

Just as one insurance policy does not cover all, one ordinary insurance business card does not either. Try one of these unique design approaches to secure new clients:

Provide security they can feel. Tactile and three-dimensional business cards are more likely to be kept over flat, two-dimensional insurance business cards. If your cards can have a texture, shape, a fold, or attachment, your prospects are more apt to hang onto them.

Tap into fear to minimize risk. Studies have shown that fear is one of the most motivating marketing triggers. The absence of fear or urgency, and not knowing the dire consequences, allows potential clients to push insurance coverage from their minds and to be complacent. It’s your job to remove complacency.

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Here are some examples of ways to trigger responsive fear:

Empathy. An accordion fold business card can provide space to impress hardship stories on each surface, or quotes from people who were caught uninsured when tragedy struck.

Warning. Have a single-fold card. Inside, list “4 dire situations to avoid” or something similar. Make sure your messaging is compelling. Don’t waste the back surface! Have a positive quote on the back from a satisfied insured customer to demonstrate benefit of coverage.

Avoidance. Have a card that resembles a cardboard box with a headline, “Don’t end up living in one of these,” followed by a supporting caption, “Medical costs, lack of homeowners, etc. can make you homeless.” This is one example, but there are many other design suggestions to present dire predictions in an effective way to trigger avoidance response.

All of these methods drive home the real risks involved in being uninsured, and make for memorable insurance business card designs.

Your card could be made out of material to imply being “covered” like a security blanket, or be wrapped in some manner to signify protection.

A bandage could be attached to partially conceal your message and imply lack of proper coverage for a serious illness or event.

Be the hero. Admiration is a very motivating means of cultivating trust. If potential uninsured customers aren’t inspired by fear, they will perhaps be moved by heroism. Knowing that you’ll be there to save them in their hour of need, as you have saved so many others in the past, may be just as strong a trigger as fear for some. This is why so many commercials and advertising campaigns focus on reliability.

Have a card that resembles a safety net with wording that implies your insurance company will catch them when they fall.

Have an actual superhero character as a mascot on your card

Try printing testimonials from customers to drive empathy and humanize insurance. Use the back of your business card to display them – print up a variety and mix them up.

Apply a theme. Like a jingle on the radio or in a commercial, a theme on your insurance business card may impress itself in the subconscious of the recipient. There are several themes that come to mind for insurance business card designs:

Gambling. Being uninsured is a gamble, for sure. There is great risk and little gain in gambling that the worst will not happen. Give away a pair of dice, playing cards, or other theme-related items with your logo printed on them as your business card, or in conjunction with your insurance business card. If you do both, coordinate the messaging so the giveaway is a relevant reminder of your services.

Loss. Few people rarely conceptualize true loss of everything they have. Health. Home. Possessions. There are many ways to capitalize on this theme when designing an insurance business card and make it relevant. Try including snippets of facts to drive home the realities that can be avoided with the right coverage.

Take advantage of these design ideas for insurance business cards to secure prospects and protect against failure. 

A professional designer can help you apply any of the approaches listed here if you are unsure of how to best design your insurance business card on your own.

lead-managerlead-managerSimplify your sales process. Schedule a sales demo of our lead management software, and turn leads into customers in no time!

What examples of unique business cards have you seen?