Are you struggling to nurture leads and increase sales? Learn how to get customers online and build a “funnel” strategy with these quick tips.

In today’s world, there are fewer and fewer businesses without an internet presence. Directing customers to your online pages provides more opportunities to drive sales. If you figure out how to get customers online, you’ll have an advanced process for nurturing the sale.

Modern technology allows a fuller picture of your sales processes. Now you have tools to answer complex questions:

  • What are your customers searching for online?
  • How are they finding your website?
  • What is your greatest online-based referral source?
  • How many web visitors do you have per day?
  • What percentage of those visitors convert?

How to get customers online and into your sales funnel: 5 easy tips

1. Include a link in your email signature  

Now, as far as how to get customers online, there’s a big chance they already surf the web every day. But, to attract them to your website, you need to link continuously to it (or other landing pages).

One simple method is always to include your web address with your email signature.

Let’s say you’re sending an email to a prospect you recently met at an event. If you’re able to drum up interest, he will want to find out more information about your services. At the bottom of your email, include a link below your name. Make it easy for him to reach your website.

2. Start a blog and optimize your content 

Blogging is a secret marketing weapon for businesses of all sizes. The benefits of starting a blog on your website are numerous, but here are a few of the main points:

  • Gaining confidence with customers by sharing knowledge.
  • Targeting keywords that drive web traffic.
  • Each optimized blog post is a landing page for your offers.
  • Share information with customers and educate them about your services.

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client-managerKeeping track of leads is an important aspect of your sales funnel strategy. Want to take your conversions to the next level? Schedule a free demo of our lead management software and turn leads into customers with less work!

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3. Use social media to attract click-thoughs 

Social media profiles are doorways to your online sales funnel. As people engage with your updates, more will click to your website, blog, or landing pages. Facebook or Twitter profiles, for their own sakes, are not working to increase your sales. But, if you share content on your feeds and encourage readers to follow your links, they become powerful lead generation tools.

  • Always include your website address on your social media profiles. Give your followers a reason to check out the site, too. “Want more information about our hours? Click here to see the full details…” Those methods work!
  • Share your blog posts on Twitter, Facebook, and LinkedIn. The more people who read your content, the more who will be interested in finding out about your services and products.

4. Place QR codes on printed materials 

But what about your prospects who find out about you offline? When they come across a magazine ad, brochure, or business card with your brand, how do you direct them into your sales funnel? QR codes can help you solve that problem directly.

Is it safe to assume that most of your target audience owns a smartphone? If so, then use that technology to your advantage. Every piece of printed material you create for your business should include a QR code that can be scanned via a mobile phone.

5. Invest in sales automation software 

Finally, once you figure out how to get customers online, you need to develop an effective sales funnel strategy. Doing this on your own without the proper tools or technology is extremely difficult (if not impossible). Luckily, there is customer relationship management (CRM) software available for those in need.

What can CRM software do for you? Here are a few highlights:

Incorporate your online strategy with your business strategy for increased sales

In today’s world, your “online strategy” is integrated into your overall business strategy. The internet has made it easier for companies to nurture leads and bring in more sales. CRM software will track those efforts for you and better inform your service decisions. If you know how to get customer online, you’re in a better position to increase your production.

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client-managerKeeping track of leads is an important aspect of your sales funnel strategy. Want to take your conversions to the next level? Schedule a free demo of our lead management software and turn leads into customers with less work!

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We’d like your opinion! How do you get customers into your online sales funnel? Share your tips in the comments.