Looking for creative ways to capture new business leads for your company?
Regardless of whether you work as part of a sales team, manage a sales team, or own the company, you should be doing everything you can to master how to get new business leads. These days, finding original ways to get new prospects can be tough, but it’s not impossible. If you’re looking for ways to fill your sales funnel, here are some great ones you can use without spending a fortune.
Create and Manage a Blog
For any business, a blog can be a great technique to generate new business leads. Here’s how it works:
- Create a blog on the topics that interest your target audience most
- Those prospects find and read your blog post, learn more about your company, and contact you for a free demo or for more information
- Congratulations! You have a new business lead
If you have a website but don’t have a blog yet, you should consider starting one to gain new leads.
Optimize Content for Search Engines
The most challenging aspect of using blogs or websites to get new business leads is learning how to effectively optimize your content so it’s easily found and properly indexed by search engines. This optimization requires a constant vigilance of the latest changes in search engines like Google, Yahoo, and Bing. Even the slightest change in these search engines could impact how your pages are being indexed by SERPs (search engine result placement) pages. That means you need to add keywords or phrases within your web page to boost your ranking. But be sure to use only the most ethical tactics because search engines heavily penalize your SERP ranking if are using what’s called “black hat SEO” tactics.
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Use Gated Content
Another method to get business leads for your company is to create gated content. Essentially, gated content is your premium marketing pieces that you can use for months (or even years) to come and that best showcase your brand. Gated content can take many different forms. For example, you can choose to include videos, eBooks, case studies, or white papers. Using gated content can be a powerful way to generate leads, but beware: this type of content is most effective when used in combination with another marketing strategy such as content marketing or marketing automation.
Sell Using Social Media
If you’re not using social selling to get more leads for your company, then you’re missing out! And no, social selling has nothing to do with spending money for ads on social media networks like LinkedIn, Twitter, or Facebook. That’s called social media marketing and is something else entirely. With social selling, your sales team would use blog articles created by the company, along with other articles from non-competitor sources, to build trust and credibility with their clientele. These days, there is no denying the power and reach of social media. And that power and influence extend to those leads stuck in the pre-qualification stage.
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Keeping your sales pipeline full of new business leads can be a challenge for any company. But with these tips to uncover how to get new business leads, you are sure to make some headway. What steps have you taken to get more prospects for your organization? We would love to hear from you—please share your stories with us by commenting below!