Times are undoubtedly changing in digital lead generation. These are some trends you need to have on your radar for 2017.
Digital lead generation has undergone a transformation in recent years. Web-based systems like Blitz For Sales Follow-Up have empowered companies and agencies just like yours to follow up with sales leads like never before. But what has worked so well in the past may not be working as well anymore for companies not using Blitz. If you can relate, then you should take a few minutes from your busy day to catch up on some digital lead generation trends that you need to watch.
Content marketing is changing. Just when you have finally gotten used to creating and distributing content that is carefully tailored to meet the needs of your target audience, the game plan has changed once again. Your leads have numerous companies who are all sending them content that is targeted to meet that needs. So if you want to stand out, you need to be “hyper-targeted “and segment your follow-up down to their role and title within the organization and use different content for each group of sales leads.
Digital advertising should also be highly targeted. Now that your content marketing is focused on the precise needs of each customer segment, your digital advertising should as well. Instead of always making your digital ads general marketing pieces, find online publications that are read by each niche and make the ad focused on their unique needs. Failure to make your digital ads as targeted as your content marketing will – in time – likely make your paid ads irrelevant.
Testimonials and success stories sell. These days, your target customers are likely being wooed by your top competitors. Even if your content marketing and digital advertising are on point and hyper-targeted, it may not be as effective as a strong testimonial. Seek out your best customers and get quotes from them that tell a story. How did they find you? Why is that customer happy? How has your product or service made their lives easier? Find those stories and then be sure that your leads hear about the success that someone just like them has had with your brand.
Following up with new leads is important to nurturing the relationship and turning them into paying customers. Blitz gives you the tools you need to help your company for sales follow up like a pro! Schedule a free demo and we’ll show you how we can help you automate your sales and marketing follow up and save hours every single day so you can close more business deals!
Don’t forget about search engine marketing. These days your sales leads might be finding you instead of you finding them, and search engine optimization (SEO) and search engine marketing (SEM) are important tactics you cannot afford to not leverage. If you are a brand that is doing content marketing, make sure that your website (and blog if you have one) is leveraging the keywords and phrases that are the most relevant to your target audience. If you elect to do paid SEM instead, be aware that you need to spend not just significant money but also time to find your niche and make that channel work best for you.
A few quality leads are more important lots of low quality leads. If your company has been worried about getting more leads, it is worthwhile to ask yourself if you are trying to get the best possible leads, or are you willing to settle for just any possible lead? Following up with leads can take time. Applications like Blitz can help you automate those sales and marketing follow up tasks, but working only high quality leads in your sales funnel is even better.
Blitz has the tools and knowledge that your team needs to take your lead generation and sales follow up the next level. Contact us today to schedule a free demo and we will share more tips for sales lead generation that you can’t afford to miss!
Marketing metrics need to add up. Small to medium sized companies can sometimes get so caught up in getting as many leads as possible into their sales funnel. So it is possible that they don’t stop to consider if how they are measuring true success is really adding up. At the end of the day, it’s all about money, but along the way, ask yourself a few questions. How what customers are you retaining from year to year? Are you losing customers and what are are you doing to address those issues that cause them to leave? How are you measuring the cost of your integrated marketing to provide a clear picture of your company’s ROI?
Optimize your marketing at every turn. These days, it is important more than ever to use testing to optimize your email campaigns, websites, and landing pages to find what works best for your sale leads. Discovering the best way to reach your most sought after sales leads will allow for better engagement and a more personalized and meaningful customer experience.
Are you a small business owner who has seen digital lead generation trends change over the years? If so, what are your thoughts and experiences? Share your feedback in the comments below!