This is a disturbing fact that there are many organizations that are working and paying for the same leads on a daily basis. You could also being calling your current customers and not even knowing it!
How do you know if your company is falling into this situation?
- Are you using spreadsheets to manage your leads?
- Does your CRM or lead management software detect duplicates?
- Are you buying lists of leads or contacts?
- Are you buying internet leads from the same or multiple sources?
How do you prevent this from happening? The answer is by having a sales automation system in place. Blitz will automatically detect any potential duplicates in this system. Here is a video from Blitz on managing duplicates.
Once a duplicate is identified, they can be merged together as one lead and if you paid for the lead you might be able to get credit for it.