This is a disturbing fact that there are many organizations that are working and paying for the same leads on a daily basis.  You could also being calling your current customers and not even knowing it!

How do you know if your company is falling into this situation?

  • Are you using spreadsheets to manage your leads?
  • Does your CRM or lead management software detect duplicates?
  • Are you buying lists of leads or contacts?
  • Are you buying internet leads from the same or multiple sources?

How do you prevent this from happening?  The answer is by having a sales automation system in place.  Blitz will automatically detect any potential duplicates in this system.  Here is a video from Blitz on managing duplicates.

Once a duplicate is identified, they can be merged together as one lead and if you paid for the lead you might be able to get credit for it.