Making an important call? These phone sales tips will help you land an appointment!
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Consider where you’re calling from. Is there heavy background noise? If so, can you move your conversation to a different area? Limit the distractions the person on the other end of the line will hear.
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Speak clearly on the call. There are two rules to speaking clearly during a sales call. First, consider your tone, and second, practice your diction. To get an in-person interview, you’ll want your tone to sound enthusiastic, while still professional. If your tone sounds dull or flat, the person on the other end will assume you’re uninterested and they’ll in turn lose interest in you. Diction is also crucial while making a sales call. Pronounce your words carefully and clearly. Do not make sales calls during lunch time. You shouldn’t be eating or drinking anything during this time. If you have a strong accent, be sure to speak slowly, and don’t rush the conversation.
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Use the person’s name throughout the conversation. So that you don’t mess up, write the name clearly on a piece of paper and leave it in front of you throughout the call. While this idea may sound unnecessary, you’d be surprised how easily it is to use the wrong name after making many phone calls. Jot down their company’s name while you’re at it!
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Close down all programs on your computer before reaching out. Incoming emails or other distractions could pull your focus away from the task at hand, and your contact will detect that.
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Keep a mirror on your desk and use it while making sales calls. All of the previous phone sales tips are practical, and while this one will sound silly, it makes a lot of sense. If you can see yourself communicating, you’ll put more energy into the call. And remember, a smile goes a long way. This tip is especially important if tone is not your strong suit. Seeing yourself speak changes the inflection of your voice. Smiling while speaking can produce a happier and more likable salesperson.
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Perfect your elevator pitch before the call. If you’re introducing yourself to a sales lead for the first time, you have a short period of time to inform them of who you are, why you’re calling, and how this call is important to them. Don’t drag out an explanation or start selling in the first few moments of the call. Instead, professionally introduce yourself, mention where you’re calling from, and make a direct statement about why you’re contacting the lead.
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Befriend the receptionist or assistant. If you’re trying to get a specific person at an agency, but instead continue to reach their “gatekeeper” – either a receptionist or an assistant or coworker – be careful how you speak to them. These individuals deserve just as much respect as the person you’re trying to reach. In fact, they can be the person who actually schedules in-person meetings. You want to be on their good side!
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Don’t hang up without expressing gratitude. Whether or not a sales call leads to an in-person meeting, be sure to thank the person you’re speaking with for their time. If they provided you with helpful information, share appreciation for that, as well. Everyone is busy and overworked, and they’ll appreciate and remember your graciousness.
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What phone sales tips do you recommend? Share your thoughts with our readers in the comments below!