1. Offer Free Informational Wellness Classes
Exercise is only a part of what it takes to be physically and mentally fit. By offering free informational classes to not only members of your gym but also members of the community, they’ll get a firsthand look at your facility and your commitment to wellness. Most importantly, they’ll learn a thing or two about wellness, which they’ll then talk about with friends, family, and coworkers. Proper diet, meditation, and sleep are a few examples of topics you can cover in your classes. You could also tap into your network of health professionals and ask them to be a guest speaker on a variety of topics depending on who your target audience is. Remember to be present to hand out flyers, give business cards, and discuss gym memberships. Build your brand while building a relationship with the local community!
2. Make Those Calls
Bodybuilder, actor, and former governor of California, Arnold Schwarzenegger didn’t win Mr. Olympia 7 times without pumping iron rep after rep. Think of your phone like a bench press. It won’t move unless you do! The more calls you make, the more opportunities you have to close a sale that strengthens your customer base. Don’t worry, you won’t have to break a sweat with these calls. A compliant web-based auto dialer like Call Logic can help ease the process and enable you to make as many as 90 calls per hour versus tedious hand dialing. Put yourself in Arnold’s shoes and do what he would do: rep out those calls. The only question is, how many calls can you make? The only person stopping you is you.
Could your business use more sales revenue? Blitz can help to nurture relationships and win more customers with our easy and effective sales follow up software! Schedule a free demo with us and we’ll show you how our software can increase efficiency and improve sales at your company!
3. Have an Attractive Website
As the new century progresses, print materials are continually going digital, which is why an attractive and reputable online presence is crucial. In fact, it only takes 50 milliseconds to make a positive first impression with your website. Consider your website a bodybuilder in a bodybuilding contest with web surfer as the judges. Just like in bodybuilding, if a judge doesn’t see a well-sculpted body, they will select one contestant over the others. Likewise, if a web surfer doesn’t find your website attractive, informative, and easy to navigate, they will take their business elsewhere. That’s a lost opportunity to gain a new customer; one you can’t afford to lose in today’s day and age. So take the time to sculpt the website that represents your gym. It doesn’t stop there, however. Now that you have a new website, you need to be able to promote it.
4. Promote Your Gym on Social Media
Forget the newspaper ads, it’s time to take your gym to the next level and go social. Promote your business and brand through popular platforms like Facebook and Instagram. These platforms are home to a significant number of users. In fact, according to a study taken in 2016, of the 86% of Americans who are internet users, 79% of online adults use Facebook and 32% use Instagram. This is a huge opportunity to advertise and build an online community where customers of your gym can read anything from updates to promotions. You could even encourage customer surveys for feedback or promote a member of the month. There are countless ways to use these tools, you just have to do it.
5. Use Automated Sales Follow-up
Some of your customers probably wish their workout was automated. There are probably parts of your job you wish were automated too! Turns out that as time-consuming as sales follow-up can be, there’s a solution! Whether it’s yourself or your staff who conducts the follow-up, customized automated emails can be sent to targeted prospects of your choosing, which saves you time and allows you to reach more prospects than ever before. Workflow can make this automation possible with so many other possibilities such as automated scheduling so you never forget to contact someone. Another great way you can bulk up those gym memberships is through referral generation using a web form. This ‘contact me’ link can be added to anything from your website, email signature, or perhaps a tablet for prospects coming in and out of your gym who are interested in learning or signing up for a membership. Once filled out, their basic information is then automatically dripped into your Blitz account so you can stay on top of them for future sales!
Could your gym business use more sales revenue? Blitz can help to nurture relationships and win more customers with our easy and effective sales follow up software! Schedule a free demo with us and we’ll show you how our software can increase efficiency and improve sales at your company!